Friday, August 13, 2004

CNBC's "McEnroe" Gets 0.0% Overnight Rating

In what has to be new ratings low, CNBC's new talk show featuring tennis star, John McEnroe, scored a 0.0% overnight rating for July 27 and August 2, with only 39,000 viewers tuning in each evening. Monday's show improved things slightly with a 0.1 rating bringing in 69,000 viewers.

The show isn't horrendous; yes, John McEnroe is stiff, his nasal voice grating and during one opening he begged the audience to applaud louder -- but it does feature some solid and creative guest booking, quite an achievement for a C-level show with little clout (one night's guest list featured character actor, Alfred Molina and New York attorney general, Elliot Spitzer). NBC executives say that they're going to give the show a chance, but when you consider that the program it replaced, Kudlow and Kramer ("My Favorite Plutocrats") was pulling in ratings 10 times that of "McEnroe", it will be an increasingly difficult position to maintain.

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